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Noah Kahan's secret collab just raised $100k for mental health 👀

Hint: It involves his dog Penny and your favorite outdoor brand

Author

Laura Calle Puerta
November 04, 2024 • Estimated Reading Time: 6 minutes

Hello friend! ✨

Welcome to another day of Joy Hour, your 3x weekly dose of positivity and inspiration!

Remember when we talked about Noah Kahan's powerful impact on mental health awareness? Well, our favorite folk-pop star is back with another heartwarming initiative! This time, he's partnered with an iconic New England brand to bring both style and substance to mental health advocacy.

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Noah Kahan, the Vermont-born singer-songwriter who's been touching hearts with his authentic music (as we discussed in our previous issue Do you listen to Noah Kahan? 🤠 ), has just launched "The Northern Attitude Collection" with L.L.Bean. But this isn't just about fashion – it's about mental health, community, and the healing power of the outdoors.

Quick recap: The Busyhead Project, named after Kahan's debut album, is his pioneering mental health initiative that's making waves in rural communities. The project invests in mental health programs, resources, and education to fight the stigma around mental illness, particularly in underserved rural areas. To date, Noah has raised over $2 million for this cause, showing that music can indeed be a powerful force for change.

Now, L.L.Bean is joining this meaningful journey by donating $100,000 to The Busyhead Project through their new collaboration. And here's what makes this collection pure magic: ✨

  • 8 cozy pieces inspired by New England's rugged beauty

  • The iconic Bean Boots got a Noah Kahan makeover

  • A special Boat & Tote bag (that sold out faster than a Noah Kahan concert!)

  • Adorable illustrations of Penny (Noah's faithful furry companion) 🐾

What makes this collaboration extra special? Beyond the beautiful designs, it's the story of Penny, Noah's German Shepherd who's been his faithful companion throughout his "Stick Season" journey. Her presence in the collection adds that perfect touch of warmth and authenticity we've come to love from Noah.

As Noah puts it, "Wearing L.L.Bean makes me feel like I'm outside, even if I'm not, and this is important because going outside is self-care for me, especially when it comes to my mental health."

📝 Want to dive deeper into Noah's story? Check out our previous heart-to-heart: Do you listen to Noah Kahan? 🤠

"Sometimes the people around you won't understand your journey. They don't need to, it's not for them." - Joubert Botha

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